All posts by haoyoufuqi

Zhang FengDi(张峰棣)

Zhang FengDi(張峰棣)

Music Producer, Arranger & Mixing Engineer

  • Career Highlights:

    • Music Director for the Guofeng Tianhua Music Festival.

    • Arranger for chart-topping hits:

      • “Tian Xia” (The World) by Jason Zhang.

      • “Wu Ming Zhi Bei” (The Nameless) by Chen Xueran.

      • “Xun Chang Ge” by Bu Cai.

  • Education & Training:

    • Advanced studies in Recording Arts at the Communication University of China (CUC).

    • Completed the Berklee College of Music Summer Program (Boston, USA).

Long Zhe (珑喆)

Long Zhe (珑喆)

Long Zhe (珑喆) Versatile Music Designer & Senior Producer

  • Current Roles: In-house Songwriter & Producer at Fuqi Culture; Exclusive Songwriter for Sony/ATV Music Publishing; Professional Guitarist.

  • Studio: Founder & Principal of Long Zhe Music Studio (DMS@beijing).

  • Key Career Highlights:

    • 2019: Music Producer for the prestigious Golden Rooster Awards (China’s Academy Awards) ceremony.

    • 2018: Invited Exclusive Producer for NetEase Cloud Music’s “Project Stone” (Indie Musician Support Program).

    • Former: Producer and Guitarist for Ken Chu (of F4 fame) & the Qidian Band.

  • Radio Production: Produced music and sonic branding for China National Radio (CNR) and over 100 other stations including Classic Music Radio, Shenzhou, and Zhonghua frequencies.

  • Artist Collaborations: Composition and arrangement credits include top-tier artists such as Chris Lee (Li Yuchun), Jason Zhang, Jin Zhiwen, Yu Quan, Han Lei, and Wowkie Zhang.

Fortu-note(小福号)

Xiao Fu Hao: Your Brand’s Sonic Architect Making every campaign resonate with its own exclusive BGM.

In an era of digital noise, how do you ensure your ads aren’t skipped and your brand isn’t forgotten? Beyond stunning visuals, you need a sound that strikes a chord. The days of generic stock music are over; the wave of customized sonic branding is taking over the marketing battlefield.

Introducing Xiao Fu Hao (under the Fuqi flagship)—a premier music service dedicated to “Tailor-Made Original Songs for Advertising.” We believe the best advertisements shouldn’t just sell; they should play like your favorite songs.


Why Does Your Brand Need a Signature Song?

  • Define Your Sonic Identity Say goodbye to cookie-cutter stock libraries. An original song born from your brand’s DNA becomes your unique audio signature, setting you apart from the competition.
  • Deepen Emotional Connection Music is the fastest shortcut to the heart. A meticulously crafted song instantly triggers emotion, transforming your brand philosophy into a feeling and a memory that sticks.
  • Ignite Viral Potential Catchy melodies and touching lyrics have inherent viral potential. Users remember the ad because they love the song, leading to active sharing and significantly extending the campaign’s lifecycle.
  • Maximize Integrated Marketing ROI One complete song offers infinite possibilities. It can be adapted into a TVC theme, a BGM for social media shorts, or event opening music—achieving “One Creation, Multi-dimensional Application.”

Our Core Service Model: The Xiao Fu Hao Approach

(Borrowing from the mature music industry standard), we provide a one-stop solution from strategy to master recording:

1. Strategic Immersion: The “Deep Listening” Workshop We start by becoming your “musical soulmate.” We engage deeply with your marketing team to pinpoint the brand core, selling points, target audience, and the key message of the campaign.

2. Precision Composition: Bespoke Creativity Based on strategic insights, our senior songwriters craft music tailored to you. Whether it’s an energetic Pop beat, a heartwarming Folk narrative, or avant-garde Electronic waves, the style serves your brand tonality perfectly.

3. Professional Production: Broadcast-Grade Quality From arrangement and instrumentation to recording with top-tier vocalists, and finally onto professional mixing and mastering—we adhere to record-label release standards to ensure the output sounds exceptional in any playback scenario.

4. Seamless Integration: Audio-Visual Synergy We ensure the final track perfectly syncs with your visuals. The rhythm, emotional peaks, and drops are engineered to match your ad’s narrative arc, achieving a powerful “unity of sound and image.”


The Xiao Fu Hao Advantage

  • Powered by the “Fuqi” Music Ecosystem: Rooted in the “Good Fortune” (Fuqi) company DNA, we access a vast network of musicians and resources to match the perfect creative talent to your project.
  • “Brand + Performance” Mindset: We are not just musicians; we are your marketing partners. We balance artistic integrity with commercial viability to ensure the music carries your marketing goals effectively.
  • Transparent & Efficient Process: We provide clear timelines and milestone deliverables. You remain in control of the creative progress with smooth communication and zero stress.

Applicable Scenarios

  • Brand Theme Songs / TVC Jingles
  • New Product Launch Anthems
  • Major Event Themes (Anniversaries, Brand Refreshes)
  • Social Media Challenge BGMs (TikTok/Reels)
  • Corporate Image Films & Micro-movie Scores

Let your brand be not just seen, but heard.

Xiao Fu Hao: Amplifying your presence, composing your unique brand legacy.

sujingkai(苏靖凯)



Jingkai Su

Jingkai Su is a professional songwriter and music producer, active in the Mandarin pop music scene with his versatile compositional style and mature production skills. He has not only created popular tracks such as “Live Well Is a Good Life” and “Shrouded in Light” for renowned artists like Xie Na, Yang Yang, and Liu Xijun, but also customized theme songs for film and television productions like “The Vast Starry Ocean,” demonstrating his multidimensional creative prowess across pop, film, theater, and beyond. As an exclusive creator for Beijing Fuqi Culture and the director of multiple music studios, he continuously enhances the artistic value and reach of his works through collaborations with international songwriting camps and brand projects, establishing a comprehensive presence in the music industry.